Cassidy Hoban
Graphic designer & Visual artist
Projects
Rebranding Project
This rebranding project, is aimed to attract a younger audience. I developed a bold and colorful visual identity using hand-drawn illustrations and custom typography. The new branding accurately reflects the store's vision and values, helping to establish it as a must-visit destination for music lovers. I also created marketing materials to promote the store and engage with customers. This project demonstrates my passion for graphic design and ability to deliver effective solutions that meet client needs.
Logo and Brochure design
This Kauai tourism concept project boasts a striking logo design that seamlessly blends legible typography with a captivating whale tail illustration and undulating lines representing the ocean waves. The design effectively encapsulates the essence of Kauai, a picturesque Hawaiian island famed for its pristine beaches and whale watching. It is a perfect fit for a tourism campaign, evoking a sense of natural beauty.
Publication Layout & Logo Design
My project for Yellowstone National Park focuses on creating a brochure that appeals to potential visitors. To capture the essence of the park, I used high quality images and bold typography to design a visually stunning brochure that showcases the park's unique character and atmosphere. Additionally, the brochure includes maps and other helpful information that assist visitors in planning their trip and enjoying their time in the park. My design reflects my passion for graphic design, and my dedication to creating engaging work that connects with audiences and communicates effectively.
Design & Illustration
Creating the album cover design for Kool Keith, a pioneer of abstract hip hop, was an honor. I sought to reflect his unique style and social commentary in the design, using bold typography and vivid colors. The final result is a powerful representation of his vision and legacy, capturing the essence of his music and message for his latest international project.
Graphic Design and Illustration
This design was commissioned by Union Los Angeles (STUSSY affiliate)The concept is "ATLiens" a mash up to represent the 90's pop culture's "Alien" movie with Atlanta rap duo Outkast's critically acclaimed album "ATLiens", showing an authentic 90's T-shirt style illustration of the alien sporting gold teeth also known as grills.
Hospitality Branding
This concept design uses bold, vibrant graphics to convey a luxurious desert-chic vibe, with warm, earthy colors and geometric patterns inspired by traditional mosaics. It pays homage to the region's cultural heritage by incorporating elements such as sunrises, windmills, and dandelions, resulting in a visually stunning hotel concept that captures the essence of the local landscape.
