Mosaic

The Mosaic Boutique Hotel concept design incorporates the warm, earthy colors of the desert, such as sand, clay, and rust, as a motif throughout the branding and graphic design elements. These colors evoke the natural elements and beauty of the Southwestern landscape, while geometric patterns and shapes are used to pay homage to traditional mosaics and pottery of the region. By using these colors and motifs in the graphic design elements of the hotel concept, we aimed to create a visual identity that is unique and authentic to the Southwestern desert.

Hotel Brand Guide

I designed a branded hotel amenities set, including lotion, shampoo, body wash, and conditioner, for the Mosaic Boutique Hotel concept. The design features the hotel's logo mark in all of its color ways, creating a cohesive brand identity. The minimalist bottles showcase the logo mark and typography, while the high-quality formulas with natural ingredients reflect the hotel's luxury and authenticity.

To further enhance the retro vibe of the Mosaic Boutique Hotel concept, I designed a logo branded cruiser skateboard, vintage key chain, and cool slippers. The skateboard features the hotel's logo mark on the underside, creating a unique and fun way for guests to explore the surrounding areas. The vintage key chain, also featuring the logo mark, serves as a functional yet stylish souvenir for guests to take home. The cool slippers, designed with a desert-inspired color scheme and geometric pattern, provide guests with a comfortable and stylish option for lounging in their hotel room. These branded items not only add to the hotel's retro aesthetic but also serve as unique and memorable gifts for guests to remember their stay.

The logo mark for the Mosaic Boutique Hotel concept is a highly effective tool for content branding. Its unique and recognizable design, featuring warm earthy colors, modern typography, and geometric patterns, perfectly captures the retro vintage chic vibe of the hotel. The logo mark is prominently featured throughout the branding and design, helping to create a cohesive visual identity. It's a versatile element that works well on various branded items. The logo mark's distinctive and memorable design helps to create a strong brand presence, enhancing the guest experience and reinforcing the Mosaic Boutique Hotel concept's unique identity.