Cassidy Hoban
Graphic designer & Visual artist
Ear Candy
Logo Design / Rebrand
The design process for the Ear Candy logo involved sketching several ideas to capture the essence of the brand. I explored various concepts and visual elements that would make the logo striking and memorable for the client. Ultimately, I combined the two best ideas and refined them into a final design that effectively conveys the brand's identity and message. The result is a unique and eye-catching logo that accurately represents the Ear Candy brand.
Creating the logo involved several sketches that explored different design ideas. One sketch that stood out was a candy can with colorful stripes, which inspired the use of bright and bold colors in the final design. Another sketch featured a pair of headphones, which led to the idea of connecting the letter "a" in "Ear" to the headphones, emphasizing the store's focus on music.
The final logo combined these sketches, resulting in a colorful and playful design that captures the essence of the store. The custom typography used in the logo adds to its unique and fun character, making it memorable and easily recognizable.
